Currently Available for Hire
Trusted to manage high-spend campaigns for
My favourite tools
Miracle Brand
February 2022 - September 2024
At Miracle, I manage ad spend for all Paid Social media channels including Meta and TikTok. On top of my performance marketing duties, I help drive direction for ad creative strategy. This involves internal team members, vendors, and our parent company, Pattern Brands.
Achievements
Added $30M+ in revenue
Helped scale gross annual revenue from $20M - $50M+ in less than 18 months.
Directed multiple winning creatives
Responsible for scripting, briefing, and building iterations for multiple winning ad creatives
Profitable ad spend
$20M+ combined ad spend across all product lines and marketing channels
Jump 450 Media
February 2022 - September 2023
At Jump 450, I helped scale and optimize enterprise level client ad accounts on Meta and TikTok. Communication with clients, weekly reporting, data analysis, and high-spend media buying were all part of my day to day activities. Additionally, I organized multi-channel strategy, as well as creative analysis on growth-lead accounts.
Achievements
Dr.Kellyann
Scaled Cleanse & Reset product line from $10k/day to $75k/day within my first 3 months. Also managed significant spend for Lemon Sips, Bone Broth, and Gut Bone Broth product lines.
EA Sports
Drove high-volume App Installs for their SimCity and Need for Speed mobile games.
Wrein
Achieved their highest 6-week cohort Masterclass in company history in April 2023, generating over 14k registrants under CPA goal. This equated to ~$3M in Meta/Google ad spend within 45 days.
My Certifications
Adobe Certified Expert
YouTube Content Ownership
Google Analytics Certified
Tactics don't work long term. There is no long-lasting exploit, a blind spot of the algorithm, or some hidden ‘cheat code’. What works are strategies that are based on the fundamentals of marketing and adapting them to the advertising platforms.
$200M+
Directly Attributable Revenue for Clients
